After running the same creative for a few years, Aloft Hotels- a highly innovative and disruptive brand, needed to be refreshed. Inspired by their tagline "Different. By Design." we created a highly recognizable visual system they could own.
DIFFERENT. BY DESIGN.
After running the same creative for a few years, Aloft Hotels- a highly innovative and disruptive brand, needed to be refreshed. Inspired by their tagline "Different. By Design." we created a highly recognizable visual system they could own.
