Pool parties, fondue, and testimonials from luxuriously thick-haired men take you back in time to the golden era of hair which happens to be right now.

Introducing Old Spice Thickening System, the way hair used to be...but now.

Print ad featured in GQ Magazine

Print ad featured in GQ Magazine

Print ad featured in GQ Magazine

Print ad featured in GQ Magazine

Inspired by the Foto Funnies comic strip series from the ’70s, we made our own for social and the Amazon thumbnails.